PPC Case Study: Olympia Cash For Junk Cars - Google Ads Campaign Optimization

Shriji Solutions partnered with Olympia Cash For Junk Cars to manage and optimize their Google Ads campaigns. The client provides junk car buying services, including instant cash offers, free towing, and same-day vehicle pickup. The primary objective of the PPC campaign was to increase qualified leads while maintaining cost efficiency in a competitive local market.

The PPC campaign began in February 2025 and is currently ongoing. Since the start of the campaign, Shriji Solutions has implemented a structured PPC strategy focused on high-intent keyword targeting, bid optimization, negative keyword expansion, and conversion tracking improvements. This case study outlines the performance and optimization efforts with specific reference to the March 2026 campaign report.

Campaign Objectives

The main objectives of the PPC campaign were:

• Increase qualified leads
• Improve conversion rate
• Expand local visibility
• Optimize cost per conversion
• Improve click-through rate
• Maintain efficient cost per click
• Target high-intent users
• Maximize return on ad spend

Initial Campaign Challenges

When Shriji Solutions started managing the campaign in February 2025, several challenges were identified:

• Competitive local market
• Limited historical campaign data
• Broad keyword targeting attracting low-intent traffic
• Conversion tracking refinement required
• Budget efficiency concerns
• Inconsistent conversion performance

A structured optimization plan was implemented to address these issues.

Campaign Structure

The Google Ads account was structured to capture high-intent search traffic in the Olympia region. The campaign primarily focused on search ads targeting users actively looking to sell junk vehicles.

Campaign structure included:

• Search campaign targeting Olympia area
• High-intent keyword groups
• Location targeting optimization
• Conversion tracking setup
• Ad extensions implementation
• Bid strategy optimization

This structure helped target relevant users.

Keyword Strategy

Shriji Solutions focused on transactional keywords including:

• Cash for cars Olympia
• Sell my car Olympia
• Junk car removal Olympia
• Cash for junk cars Olympia WA
• Sell junk car near me
• Scrap car buyers Olympia

These keywords targeted users with strong purchase intent.

Ad Copy Optimization

Multiple ad variations were tested focusing on:

• Instant cash offers
• Free towing services
• Same-day pickup
• Accept all vehicles
• Fast process

Benefit-driven messaging improved engagement.

Conversion Tracking Setup

Conversion tracking measured:

• Form submissions
• Phone calls
• Click-to-call actions
• Landing page interactions

This allowed accurate performance monitoring.

March 2026 Campaign Performance

The March 2026 campaign showed strong traffic growth and improved visibility, though conversion performance declined slightly.

Overall Performance Metrics:

• Clicks: 251 (increase of 32.80%)
• Impressions: 3,500 (increase of 45.89%)
• CTR: 7.17%
• Average CPC: $2.92 (increase of 6.76%)
• Total Cost: $733.01
• Conversions: 22 (decrease of 15.39%)
• Cost per Conversion: $33.32 (increase of 67.56%)
• Conversion Rate: 8.77% (decrease of 36.29%)

These results indicate increased traffic but room for conversion optimization.

Campaign Performance Analysis

The campaign delivered strong visibility improvements:

• Higher impressions increased reach
• Increased clicks improved traffic volume
• Strong CTR above industry average
• Improved coverage across Olympia

However, conversion metrics declined slightly due to increased traffic from broader keyword coverage.

What Worked Well

Several positive factors contributed to performance:

• Strong traffic growth
• Increased impression share
• Above-average click-through rate
• Expanded keyword reach
• Negative keywords reducing irrelevant traffic

These factors improved awareness and reach.

Optimization Activities Performed

During March 2026, Shriji Solutions performed:

• Added multiple negative keywords
• Adjusted bids for cost control
• Monitored search term quality
• Improved keyword match types
• Optimized ad delivery for intent

These optimizations aimed to improve conversion efficiency.

Negative Keyword Strategy

Negative keywords were added to block:

• Informational searches
• Job-related queries
• Non-buying intent traffic
• Irrelevant automotive searches

This helped reduce wasted spend.

Bid Optimization

Bid adjustments focused on:

• Controlling CPC
• Maintaining budget efficiency
• Improving conversion potential
• Increasing high-intent traffic

These adjustments balanced traffic and conversions.

Traffic Quality Analysis

Traffic quality improved in terms of volume, but conversion decline indicated:

• Broader keyword exposure
• Increased top-of-funnel traffic
• Need for tighter keyword targeting

This provided valuable data for future optimization.

Lead Generation Impact

The campaign continued generating leads, though at a higher CPA:

• Consistent inquiries maintained
• Increased traffic potential
• Opportunity for conversion optimization

Budget Efficiency

Despite higher CPA, campaign efficiency remained stable:

• Controlled spend
• Strong CTR
• Increased visibility
• Data for optimization

Ongoing Optimization Strategy

Shriji Solutions continues to focus on:

• Refining keyword targeting
• Expanding negative keywords
• Testing new ad copy
• Adjusting bids
• Improving landing page experience
• Monitoring conversion data

Recommendations for Next Month

Future improvements include:

• Strengthening high-intent keyword targeting
• Removing low-intent search terms
• Adding more negative keywords
• Refreshing ad copy
• Testing urgency-based messaging

These improvements aim to improve conversions.

Results Summary

Since February 2025, the campaign achieved:

• Increased traffic
• Improved visibility
• Strong CTR performance
• Expanded reach
• Consistent lead generation
• Valuable optimization insights

Conclusion

The ongoing Google Ads campaign managed by Shriji Solutions for Olympia Cash For Junk Cars demonstrates steady growth in visibility and traffic. Since February 2025, the campaign has expanded reach and maintained strong engagement.

While March 2026 saw a slight decline in conversion rate, the increased traffic provides opportunities for further optimization. With continued improvements in keyword targeting, ad messaging, and negative keyword expansion, Shriji Solutions is positioned to improve conversion efficiency and maximize ROI.

This case study highlights Shriji Solutions’ expertise in managing and optimizing PPC campaigns for local service businesses, focusing on sustainable performance and continuous improvement.