PPC Case Study: T-Town Cash For Cars - Google Ads Campaign Growth

Shriji Solutions partnered with T-Town Cash For Cars to manage and optimize their Google Ads campaigns. The client operates in a competitive local market, offering services to buy junk cars, used vehicles, and unwanted automobiles. The primary goal of the PPC campaign was to generate high-quality leads while maintaining cost efficiency.

The PPC campaign began in December 2024 and is currently ongoing. Since the start of the campaign, Shriji Solutions has implemented a structured Google Ads strategy focusing on high-intent keywords, conversion optimization, bid adjustments, and continuous performance monitoring. This case study highlights the PPC performance and improvements achieved during the campaign, with detailed reference to March 2026 performance.

Campaign Objectives

The key objectives of the PPC campaign were:

• Increase lead generation
• Improve conversion rate
• Reduce cost per conversion
• Increase search visibility
• Improve click-through rate
• Maintain efficient cost per click
• Target high-intent search users
• Maximize ROI from ad spend

Initial Challenges

When the PPC campaign started in December 2024, several challenges were identified:

• High competition in cash-for-cars niche
• Limited historical campaign data
• Need for high-intent keyword targeting
• Budget efficiency requirements
• Irrelevant traffic from broad search terms
• Low conversion tracking clarity

Shriji Solutions created a structured campaign setup to address these challenges.

Campaign Structure

The Google Ads campaign was structured to target high-intent users searching for car selling services. The campaign focused primarily on search ads targeting users actively looking to sell their vehicles.

Campaign structure included:

• Search campaign targeting Tacoma market
• High-intent keyword targeting
• Separate ad groups for core services
• Conversion tracking setup
• Location targeting optimization
• Ad extensions implementation

This structured approach helped capture qualified traffic.

Keyword Strategy

Shriji Solutions focused on buyer-intent keywords such as:

• Cash for cars Tacoma
• Sell my car Tacoma
• Junk car removal Tacoma
• Sell junk car near me
• Cash for unwanted cars
• Scrap car buyers Tacoma

These keywords targeted users ready to convert.

Ad Copy Optimization

Ad copies were designed to emphasize key selling points:

• Instant cash offers
• Free vehicle pickup
• Same-day service
• Accept all vehicle types
• Fast and easy process

Multiple ad variations were tested to identify high-performing messaging.

Conversion Tracking Setup

Conversion tracking was implemented to measure:

• Form submissions
• Phone call leads
• Click-to-call actions
• Landing page engagement

This data helped optimize campaign performance.

March 2026 Campaign Performance

The March 2026 campaign delivered strong results with consistent improvements across key performance indicators.

Overall Performance Metrics:

• Total Conversions: 79.93 (increase of 34.33%)
• Cost per Conversion: $15.92 (decrease of 7.97%)
• Total Clicks: 638 (increase of 27.60%)
• Total Impressions: 9,463 (increase of 37.80%)
• CTR: 6.74%
• Average CPC: $1.99 (decrease of 3.11%)
• Total Spend: $1,272.28
• Conversion Rate: 12.53% (increase of 5.28%)

These results indicate improved traffic quality and strong conversion efficiency.

Ad Group Performance

Main Search Ad Group

The primary search ad group delivered the majority of conversions.

Performance Highlights:

• Conversions: 79.93
• Cost per Conversion: $15.92
• Clicks: 638
• Impressions: 9,414
• CTR: 6.78%
• Average CPC: $1.99
• Conversion Rate: 12.53%

This ad group showed strong performance with efficient cost per conversion.

Secondary Ad Group Performance

A secondary ad group generated minimal impressions but provided additional reach for niche search queries.

• Impressions: 49

This ad group remains active for additional coverage.

What Worked Well

Several factors contributed to strong performance during March 2026:

• Increased lead volume due to high-intent keyword targeting
• Reduced cost per conversion improving ROI
• Increased impressions expanding local visibility
• Improved conversion rate from optimized landing pages
• Negative keywords reducing irrelevant clicks

These improvements enhanced overall campaign efficiency.

Optimization Activities Performed

Shriji Solutions performed multiple optimizations during March 2026:

• Added new negative keywords
• Adjusted bids to maintain target CPA
• Refined search term filtering
• Tested new ad variations
• Improved keyword targeting
• Monitored conversion tracking

These optimizations helped improve campaign performance.

Negative Keyword Strategy

Negative keywords were added to block irrelevant traffic such as:

• Non-buying intent searches
• Informational queries
• Competitor-related searches
• Job-related queries

This helped improve CTR and reduce wasted spend.

Bid Optimization

Bid adjustments were performed to:

• Maintain CPA near target
• Improve impression share
• Increase conversions
• Control budget usage

This ensured efficient spending.

Traffic Quality Improvements

After implementing optimizations:

• Higher-intent users clicked ads
• Better engagement on landing pages
• Improved conversion rate
• Reduced wasted clicks

These changes increased ROI.

Lead Generation Impact

The campaign generated consistent leads with:

• Higher conversion volume
• Improved lead quality
• Better cost efficiency
• Increased service inquiries

This supported business growth.

Budget Efficiency

The campaign maintained cost efficiency through:

• Lower CPC
• Reduced cost per conversion
• Controlled budget expansion
• Improved conversion rate

This maximized returns.

Ongoing Optimization Strategy

Shriji Solutions continues to optimize the campaign by:

• Adding high-intent keywords
• Testing new ad copy
• Expanding negative keywords
• Adjusting bids
• Monitoring conversion data
• Improving landing page performance

These steps ensure continued growth.

Recommendations for Future Growth

Future improvements include:

• Adding more high-intent keywords
• Testing benefit-driven ad copy
• Expanding negative keyword list
• Increasing location-based targeting
• Testing additional ad extensions

These steps will further improve performance.

Results Summary

Since December 2024, the PPC campaign achieved:

• Increased conversions
• Improved conversion rate
• Reduced cost per conversion
• Increased impressions
• Improved click-through rate
• Better traffic quality
• Strong ROI

Conclusion

The ongoing Google Ads campaign managed by Shriji Solutions for T-Town Cash For Cars demonstrates strong performance and consistent optimization. Since December 2024, the campaign has achieved increased conversions, improved cost efficiency, and higher visibility in the Tacoma market.

Through continuous monitoring, keyword optimization, and negative keyword implementation, Shriji Solutions has successfully improved lead generation while maintaining budget efficiency. This case study highlights Shriji Solutions' expertise in managing high-performing PPC campaigns for local service businesses.