Junior achievement to shake hand with Facebook for empowering digitalization

Nigeria to take an effective step toward the growth of young business leaders. JA Nigeria partnered with Facebook to promote entrepreneurs with digital marketing solutions. According to the company, digital marketing will help entrepreneurs to reach better audiences through Facebook and other digital marketing platforms.

JA (Junior Achievement) is amongst the largest NGOs of Nigeria that empowers the innovative ideas of young entrepreneurs. The company keeps making effective decisions to help young business leaders to grow.

Apart from this, JA came into bruiting in news after the announcement of a tie-up with Facebook. JA decided to shake hands with Facebook to empower entrepreneurs with digital marketing solutions. The company will be training the business leaders with effective digital marketing skills provided by Facebook.

Experts say that the company will expertise individuals with SEO, PPC, website optimization, and various digital marketing solutions. It will help entrepreneurs in developing their business online and reaching larger audiences than ever before. Especially in the COVID-19 pandemic, this step will quite productive for the growth of Nigerian small-scale industry.

According to FolusoGbadamosi, Executive Direction of JA, “We are thankful to Facebook for this amazing partnership that will help our Company Program students boost their business profitability and equip them with digital marketing skills. Digital marketing is the skill of the future. It fulfills the objectives of traditional marketing concepts and delivers competitive advantages, measurable ROI and better visibility and engagement.”

In reply to this Facebook’s policy programs manager stated that “The economic empowerment of Nigeria remains a priority for us on Facebook. We are excited to partner with JAN as it is an opportunity to further provide Nigerian entrepreneurs, small business owners, and citizens with the skills needed to build a profitable business in a digital society. This partnership adds to our ongoing efforts to promote, guide, and boost efforts to grow Nigeria’s economy by empowering citizens with digital skills.”